Sky Media: The VODfather
Details
Clients
- Sky Media
Location
- England
Involvement
- Freelance
- Animation
- After Effects
Studio Based Animation
Sky Media’s focus on video on demand (VOD) is crucial when pitching to investors. In just one week, we created a fun and engaging animation to inform potential investors of the sweeping takeover of VOD on media consumption. The VODfather idea was already decided before my involvement, but I was responsible for matching the animation with the relatively fast-paced voiceover work we had.
The design was heavily influenced by visual references from the Godfather movies, and the deep purple color scheme was selected to coincide with a Sky campaign at the time while feeling simultaneously dark and uplifting. It was important to convey a message of taking control of the VOD market.
This project was a success as the animation perfectly captured the feel that we wanted. The client was pleased with the final product and went on to present it to investors. However, given more time, there are areas that could be improved, such as smoother character motion and walk cycles. Overall, this was a great experience in creating a successful animation within a tight deadline while maintaining the brand’s identity.
