AMC Consultants
Details
Clients
- AMC Consultants
Location
- Australia
Involvement
- Project Manager
- Website Design
- Duda Build
A New Approach
The goal of this project was to update AMC’s website with a more modern look and to improve lead generation through PPC, SEO, and on-site analytics. The previous version of the site wasn’t meeting its goals in this regard, so a new approach was taken.
Stayed true to their brand guidelines
The client desired a clean, corporate feel that stayed true to their brand guidelines, while also making the site easier to use for potential clients. To achieve this, I conducted competitor research to gain a better understanding of the market and AMC’s position within it in terms of design.
With limited creative direction, I was able to take full control of the project and incorporate the client’s feedback throughout the process. The result is a website that meets the design brief, is fit for purpose, and exceeds expectations. The motion graphics work stands out as a unique feature that helps to set the site apart from its competitors.